Create and Manage Social Media accounts for ‘Management & Leadership’
Montgomery College WD&CE’s Management & Leadership program got into the social space with Twitter and Instagram accounts. A new tactic from the BITS (Business, Information Technology and Safety) Facebook page that had received marginal success.
Twitter became a good source of information for students but it has served more as a community engagement tool where exposure was of the utmost importance. Twitter analytics showed a significantly higher rate of impressions over Facebook.
This was the first phase of a social integration for the program areas. After Twitter, the second phase was the introduction of Instagram.
Instagram had more success gaining followers. View some of the images posted below. View all photos: https://www.instagram.com/mgtandlead_mc/